Good Chemistry is a personal fragrance brand where science meets beauty—playful, honest, and rooted in ingredient transparency, all at an accessible price point.

The brand is built around four distinct personalities—Cool + Collected, Confident + Charming, Good + Grounded, and Vibrant + Playful—making fragrance a personal, expressive experience.

Our goal was to create a cohesive visual world for each scent story, helping consumers connect emotionally and intuitively with their fragrance match.