Target’s Spring 2025 digital lookbook was developed to introduce seasonal home décor trends rooted in casual, beach-inspired aesthetics. This experience aimed to guide guests through a curated journey of summer styling tips, product inspiration, and effortless home refresh ideas. The inspiration was heavily influenced by my many years of spending time on the shore of Lake Superior. The lookbook employs both 3D, traditional imagery and video as well as graphic elements to tell a cohesive story.