TARGET – Back To College 2023
This Back-to-College campaign focused on helping students create spaces that feel both functional and personal. I developed a series of bedding and floor seating looks that reflected a range of styles and personalities while showcasing the versatility of small-space living. From lounging to studying, each curated moment offered practical, shoppable inspiration to make move-in feel effortless and expressive.
Art Direction (photography, content strategy, UX storytelling)
Photographer: Josh Grubbs
Stylist: Jocelyn Kracke
2021 Campaign
The “Back to College Dorm Room Ideas” page for Target was developed to inspire and guide college students in creating personalized, functional, and stylish dorm room setups. This digital campaign provides a curated shopping experience that highlights versatile bedding sets, themed room zones, and affordable furniture solutions. We engaged with college students and leveraged their input on styling and self-expression to add a level of authenticity to the experience.
Art Direction (photography, content strategy, UX storytelling)
Photographer: Chelsea Eul
Stylist: Alison Hoekstra
Art Director Collaborator: Mark Bahn
This stop motion animation was created to showcase the mix-and-match nature of the new Back-to-School bedding.
