THREE SISTERS – Brand Launch

Three Sisters is a family-friendly cereal brand built around the idea that what's good for you can also be good for the planet. Made with all-natural ingredients and renewable energy, the brand rethinks traditional packaging by ditching the box entirely—printing directly on the cereal bag to eliminate waste and reduce its footprint.

Using the playful tagline “Ditch the box and save a tree!”, I created a packaging system that brings the brand story to life with illustrated farm scenes, a logo inspired by cereal spoons, and a billboard effect on shelf—each bag connecting visually to the next to create an eye-catching, cohesive presence. The result is a fresh take on cereal that’s equal parts wholesome, sustainable, and shelf-smart.

Branding, Design, Illustration

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JUIL – Brand Launch & Campaign

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ST LUKE'S – Rebrand