Juil is a lifestyle footwear brand created for a growing community of wellness seekers and yoga practitioners. Centered around a proprietary Energy Flow Technology™, Juil sandals are designed to ground wearers to the earth, promoting balance, alignment, and the renewal of natural energy with every step.

I led the brand development from the ground up, creating a cohesive visual and experiential identity that brought the product’s wellness-driven purpose to life.

By positioning Juil at the intersection of style, science, and spiritual grounding, we created a brand that resonated deeply with yoga-conscious consumers. This launch helped build Juil’s identity as not just a footwear brand, but a wellness movement.