TARGET – Holiday 2024
Each year, our team brings Target’s seasonal holiday campaign to life in the Home digital category, creating digital experiences that showcase new product collections in a way that feels both fresh and unmistakably Target. While the creative direction evolves year to year, the goal remains the same: capture the spirit of the season with a playful, elevated aesthetic that connects emotionally with guests.
Art Direction (photography, content strategy, UX storytelling)
Photographer: David Paul Schmit
Stylist: Jocelyn Kracke
This animation was created to highlight the new wrapping paper that’s part of the yearly artist series. This year’s artists are Alison Hawkins, Cecilia Ruiz, Ebony Glenn and Lisk Feng.




2024
Art Direction (photography, content strategy, UX storytelling)
Photographer: Josh Grubbs, Kim Cornelison
Stylist: Jocelyn Kracke, Mickie Clark






This image was created in 3D