TARGET – Holiday 2024

Each year, our team brings Target’s seasonal holiday campaign to life in the Home digital category, creating digital experiences that showcase new product collections in a way that feels both fresh and unmistakably Target. While the creative direction evolves year to year, the goal remains the same: capture the spirit of the season with a playful, elevated aesthetic that connects emotionally with guests.

Art Direction (photography, content strategy, UX storytelling)

Photographer: David Paul Schmit

Stylist: Jocelyn Kracke

This animation was created to highlight the new wrapping paper that’s part of the yearly artist series. This year’s artists are Alison Hawkins, Cecilia Ruiz, Ebony Glenn and Lisk Feng.

2024

Art Direction (photography, content strategy, UX storytelling)

Photographer: Josh Grubbs, Kim Cornelison

Stylist: Jocelyn Kracke, Mickie Clark

This image was created in 3D

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TARGET – Fall

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ILLUME – Holiday