ILLUME – Holiday

For the holiday season, we developed a series of home fragrance collections designed to speak to a range of consumers and styles—from playful and whimsical to traditional and elevated. Each collection featured a variety of formats and materials, creating a layered, gift-ready assortment that brought seasonal scent to life in a fresh, expressive way.

Design Direction, Product Design

Photographer: Brie Williams

Stylist: Haroldson Art & Design

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TARGET – Holiday

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WEST ELM – Rove Home Fragrance Collection