Collective is a home fragrance brand created for ILLUME with the belief that scent can transform a space into an emotional experience. With the tagline “a whole house love affair,” Collective was developed as a multi-format lifestyle brand offering candles, bodycare, and home cleaning products—all thoughtfully designed to bring nature indoors.

From scent naming to the smallest design touch, Collective was built to feel like a lived-in love story between nature and home—evoking a feeling as much as a fragrance.